Rutger Sairras – Founder & CEO of Subricks

My name is Rutger Sairras, and I’m the proud founder and CEO of Subricks, a bold and culture-driven brand inspired by my roots in Suriname and my journey in the United States. I started Subricks with a mission to blend fashion, identity, and lifestyle into a powerful statement of heritage and ambition.

As a construction superintendent turned entrepreneur, I believe in building more than structures—I believe in building legacy. Subricks is more than clothing; it’s a movement “Built on Roots,” designed to inspire confidence, originality, and pride in where you come from and where you’re going.

Every design reflects my passion for sustainability, streetwear culture, and innovation. Whether it’s sneakers, jackets, hot sauce, or accessories, Subricks speaks to those who dare to stand out and stay rooted.

Thank you for being part of this journey. Let’s build greatness—together.